Insight Circle Private Client Group

Welcome Kit for Insight Circle Private Client Group (PCG), an exclusive program for top tier clients. The brand identity for the PCG program needed to marry well with the pre-existing iShares Insight Circle program. The packaging needed to be flexible, allowing for materials to be interchangeable, while also reducing costs. Designed and developed a unique kit for the Insight Circle PCG that leveraged a metallic color (silver=gray) to differentiate it and married well with the existing brand. The result was a luxurious, high-end piece that also cut costs by 40%. The unique design of the Welcome Kit was leveraged for a future loyalty program—DC Winners Circle. Metallic silver became a PCG Insight Circle program brand color.

Client: iShares
Role: Designer & Art Director